Do you think you could make money at any time, even when you are sleeping? If Yes, affiliate
marketing is the best option for you to get started. Here, have a look at what is affiliate
marketing, types of affiliate marketing, and how affiliate marketing works.
What is Affiliate Marketing?
Affiliate Marketing is a type of advertising model in which a business pays third-party
content publishers for lead or traffic generation for its products/services. The third-party
publishers are affiliates and the commission fees provoke or encourage them to promote a
company with its products/services.
Types of Affiliate Marketing
There are three types of affiliate marketing. Here have a brief look at each of them:
- Related Affiliate Marketing – According to its name, it includes the promotion of products/services by an affiliate in relation to the offering. Usually, it has a connection between the product/service or an affiliate’s niche. The affiliate holds profound expertise and influence for traffic generation and their authority level makes them a reliable source. However, the affiliate stays away from any claim on the use of a product/service.
- Unattached Affiliate Marketing – In this advertising model, there is no connection between an affiliate and a product/service the affiliate promotes. Such an affiliate lacks of respective expertise, skills, or authority and does not make any claim on the use of a product/service.
- Involved Affiliate Marketing – In this advertising or promotion model, there is a deep connection between an affiliate and the product/service the affiliate promotes. Either the affiliate has used or is using a product/service and the affiliate is confident enough about positive experience of the same. The experience of the affiliate works as an advertisement and a reliable information source. On the other hand, the reputation of an affiliate may have compromises due to any problems in the future as the affiliate is recommending a particular product/service.
How Does Affiliate Marketing Work?
Affiliate Marketing starts working when an affiliate joins an affiliate program and starts promoting products or services of an eCommerce company. There is a set process to drive traffic and generate leads for the affiliate products. And the affiliate has to follow the process. In brief, affiliate marketing works in the following ways:
- Addition of an affiliate link to an online platform, especially of an affiliate’s
- Click on the affiliate links by customers
- Visit on the merchant site
- A purchase takes place on the merchant site
- The affiliate tracking system records the made purchases
- Confirmation of purchase by the merchant/company/an affiliate program runner
- Crediton of transaction
- Receipt of commission
Conclusion
Affiliate Marketing is a great way to earn a passive income. By joining an affiliate program, you can start earning a commission when a customer clicks on your affiliate link.
