We live in a digital age. And we do most of our personal or professional work on the internet. Whenever we need to buy a product, hire a service, or know something about a topic, we type our queries in the search bar of a search engine like Google or visit the website offering the required product/service or information.
After typing the search terms and pressing the Enter button, we have some information on our laptop, tablet, desktop, or smartphone screen. And we visit the website we find relevant to our search queries. Have you ever thought why some websites or website pages appear on the very first page of a search engine? It is due to SEO or search engine optimisation.
What is SEO or what is search engine optimisation?
SEO is the shortened or abbreviated form for Search Engine Optimisation. It is technique or method that an expert applies to improve the ranking and visibility of a business or blog website and drive huge traffic to it.
What are the types of SEO?
There are four types of SEO:
- On-Page SEO (On-site SEO) – It refers to the techniques applied on the pages of a website and includes content publication, meta descriptions, etc.
- Off-page SEO (Off-site SEO) – It refers to the methods or techniques applied to link the target website or web pages to other websites for link building. In this, experts do activities like backlinking, classifieds, social bookmarking, article submissions, and guest posting.
- Technical SEO – It refers to check website load speed and screen coverage.
- Local SEO – It is associated with the tricks and techniques to optimise a business website for a particular geographical region to target users.
On the base of the method applied to optimise a website for search engine, SEO is of three types that are as follows:
- White-Hat SEO – It follows the rules & regulations set by search engines like Google.
- Black-Hat SEO – It never follows the set rules & regulations and do wrongs to rank a website instantly.
- Grey Hat SEO – It is a mix of White Hat SEO and Black Hat SEO.
Why should you do it or why is SEO important?
With each passing day, the number of internet users and online sellers, service providers, or information providers is increasing. And users visit the website or website page that appears on the very first page of a search engine. In a very rare case, a user goes to the 2nd page of SERPs (search engine result pages). Having a look at the following benefits can make you comprehend the importance of SEO:
- Brand awareness
- Drive traffic
- Economical in comparison with ads on print or electronic media platforms
- Easy to get found on search engines
- Credibility and authority enhancement
- Stability in the highly competitive market
- Enhanced user experience
- Improved ROI (return on investment
Conclusion
SEO is a technique to enhance the traffic and visibility of a business or blogging website. It is highly beneficial in comparison with other means to advertise a business and target audiences.
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